Mediocrity has its way, and so does gibberish!

The so called ‘creative’ clowns of the Indian ad-houses are sporting a field day with a conceited attitude that they can get away with anything more degenerating than slapstick because they presume their audience to be fuzzyheaded morons who waste their time wagging to the heavy-duty emotions of tearjerky soaps and “pre-scripted”, and yet, very lucrative talent shows. Keeping all the prejudices apart, the producers of such programs are happy that they are offering the public what is demanded of them, and the current trend of the falling TRP ratings speak a lot about such ‘public demand’.
Debating about the hackneyed path that Indian advertising is treading these days, we can observe that as we flip channels across the tubespace we jump into some stupid commercials that make us wonder why the ad-makers are grossly underestimating the acumen of the average Indian viewer. On one hand there is the commercial of an ITC-launched snack brand that portrays a stereotypical lungi-clad, charcoal-smeared guest playing puppet to the strongly syllabled usage of a South-Indian language, and on the murkier side is a veteran TV-actress who repeatedly stretches a piece of lingerie to prove its super-elasticity (she comes on as if she suffers from a strange kind of fetishism). I guess, on a meagre shoestring budget, even a municipal school team can come up with better, fresher ideas.

Gibberish should stay where it belongs...in the drains.

- Sunil D'pudi